HMI2MARKET

Upgrading university entrepreneurial infrastructures for human-machine interaction innovations acceleration that foster inclusive employment, injury prevention and social wellbeing in labor-intensive industries

About

HMI2MARKET is an EU-funded initiative under the EIT HEI Initiative that aims to transform university-based innovation ecosystems to accelerate the market readiness and adoption of Human-Machine Interaction (HMI) solutions. By bridging the gap between academic research and industry application, the project fosters entrepreneurship, inclusive innovation, and digital transformation across Europe’s manufacturing and labor-intensive sectors.

The project brings together a diverse consortium of higher education institutions, science and technology parks, innovation hubs, and business support organizations to scale up entrepreneurial capacities and support HMI-based solutions that enhance occupational safety, social wellbeing, and inclusive employment

Goals

The HMI2MARKET project seeks to activate and elevate the entrepreneurial potential of European higher education institutions (HEIs) in the field of Human-Machine Interaction (HMI). Rooted in the belief that HMI innovations can significantly enhance occupational safety, social wellbeing, and inclusive employment, the project sets out to accomplish the following core goals:

Transform HEIs into engines of innovation and entrepreneurship by building institutional capacity to support the development, validation, and scaling of HMI technologies with real-world applications.

Bridge the gap between academic research and the market by facilitating structured pathways that move HMI innovations from lab prototypes to commercially viable products and services.

Foster inclusive and human-centric technological solutions that empower diverse groups—such as older workers, people with disabilities, and underserved labor sectors—through assistive and augmentative HMI applications.

Enhance regional innovation ecosystems through cross-border collaboration among universities, technology parks, start-up incubators, and industrial stakeholders.

Contribute to the green and digital transitions by supporting the deployment of HMI solutions that reduce injury risks, promote sustainable manufacturing, and improve the quality of work.

Objectives

To achieve these ambitious goals, HMI2MARKET sets forth the following specific and measurable objectives:​

Capacity Building for Innovation and Entrepreneurship:

Equip HEI staff, students, and researchers with the skills, tools, and institutional support necessary to engage in entrepreneurial activities, with a focus on human-machine interaction technologies.

Develop modular training programmes and workshops on topics such as HMI entrepreneurship, start-up creation, business modelling, technology transfer, and go-to-market strategies—tailored to the needs of both technical and non-technical audiences.

Set up support structures including mentorship programmes, innovation clinics, and acceleration tracks to guide researchers and students in transforming HMI ideas into viable ventures.

Facilitate co-creation partnerships between universities, companies, and innovation hubs to ensure that HMI research addresses market demands, end-user needs, and societal challenges.

Identify and support promising HMI projects through pilot testing, user validation, and demonstration activities in relevant industrial and societal environments.

Ensure that all project outputs, including training materials, pilot initiatives, and commercialization strategies, adhere to principles of universal design, accessibility, and social impact.

Promote project results and successful HMI innovations through communication campaigns, stakeholder engagement, policy dialogues, and replication strategies to ensure sustainability and long-term impact.

Timeline

project Consortium

Academic partners

University of Belgrade
School of Electrical Engineering
ETF

Mediterranean University Podgorica
UNIMED

University of Sarajevo
School of Science and Technology
SSST

University of Zagreb
Faculty of Mechanical Engineering
and Naval Architecture
FSB

Non-academic partners

Confindustria Serbia
CONFINDUSTRIA (Serbia)

Science and Technology Park Belgrade
STPB​

SudoTim AS SRL
SUDOTIM

TUM International GmbH
TUMInt ​

YET

Newsletters

Subscribe to our newsletter for the latest on the HMI2MARKET initiative. 

Newsletter 1

Discover the launch of the HMI2MARKET initiative and the release of our certified 6-module toolkit designed to bridge the gap between human-machine interaction research, inclusive innovation, and market readiness.

Newsletter 2

Coming soon …

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The landscape of industrial interaction is shifting rapidly. The HMI2MARKET initiative is at the forefront of this evolution, bridging the gap between cutting-edge research and scalable market solutions. By subscribing to our newsletter, you gain exclusive access to the strategic insights, technical milestones, and collaborative breakthroughs defining the next generation of HMI.

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Contact us

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This project is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. EIT Urban Mobility acts to accelerate positive change on mobility to make urban spaces more liveable.

Learn more: eiturbanmobility.eu

[Project Code: 9.2-0001-1028-1130.3]

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